Story telling – a powerful tool for building empathy

Storytelling more often than not plays a big role in UX design and in the design thinking process. Storytelling enables designers to create compelling narratives around the people they’re designing for, enabling them to develop a deep and emotional understanding of the users wants and needs.  Stories are fantastic ways to infuse empathy into design projects, and... Continue Reading →

Design Empathy

Empathy is defined as the human ability to put oneself in the place of another in order to better understand what that other person feels or thinks. In other words, it is the understanding and feeling of another person’s emotional and cognitive experience. "Empathy is the ability to understand and respond to the unique affective... Continue Reading →

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