The newest form of story-telling? Swarm drones.

Okay so, the PyeongChang 2018 Winter Olympics is well under way but, I just want to take the time to reflect on how the drones stole the opening night show and has been a huge talking point ever since. Watching the Olympics is always amazing with record-breaking performances from various athletes, however, on this occassion Intel’s record breaking 1,218 “Shooting Star” drones earned them a place in the Guinness World Records as they simultaneously lit up the sky.

Aside from being breath taking and spectacular it demonstrates how far drone technology and the applications of this technology has been developed in the past few years. Natalie Cheung, Intel’s general manager of the light show said “This is a new way to tell storytelling in the sky, where you have a blank canvas, like a night canvas in the sky,” continuing “it’s sort of like digital fireworks.” It clear to see that 2018 will see drones bringing a new form of storytelling to life, creating magical and memorable experiences which will ultimately  transform the experiential landscape.


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