Why is sex so damn good?

Sight. Sound. Touch. Taste. Smell.

Why is sex so damn good? Is a talk given by Jinsop Lee (TEDTalks) who aims to explain the importance of our senses within design through the Five Sense Theory.

We are all familiar with the five senses and yet Lee points out how very few products and experiences tick them all. So, he created the “5 senses graphs” to grade objects and experiences on how well they play to each of our assorted senses on a scale of 1 to 10.

Why is sex so damn good?

The Five Sense Theory

Our senses give us the ability to connection to the outside world. They send messages to our brain, which interprets the messages and helps us to perceives whats around us. The majority of the information that our senses absorb are never recognised by the brain. Our experiences, beliefs and culture affect what we notice out of the thousands of stimuli our senses are receiving. Our brain uses information it gathers through our five senses, interprets it and perceives the world around us, creating our life experience

According to Lee and the Five Sense Theory, one can grade any experience against all five of our senses. For example, you can grade walking in the park on sight, smell, sound, touch and taste. Similarly, you can grade your dining experience using the same method.

The five senses graph for Jinsop’s experience on Nintendo Wii against older consoles that clearly indicates which gaming console he preferred.

This Five Senses theory can be applied to User Experience Testing too. Users can be asked to review the applications under testing and map them on a scale of 1–10 on all five senses. The broader the area covered, the better the experience. Further, this theory can be customised to rate the applications at features level or flow level. The Flow example below describes user’s experience when he was using (learning) the app ‘X’ for the first time.


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