Creating a data set using secondary sources

“The act of sourcing, evaluating and analysing secondary sources can realise great insights for decision-makers. It is also vital to successful problem diagnosis, sample planning and collection of primary data.”  (Malhotra & Birks, 2006)

I have collected a variety of trustworthy and reliable secondary sources to help me understand and engage with my problem space on a deeper level. I have mapped the data collected in order to analyse and interpret it, identifying patterns and categories that emerge with the aim to focus my research question (brief).

mapping_01
Sources collected include; journals, reports, articles, leaflets,  podcasts and videos.
mapping_02
I highlighted key pieces of information and pinned up so I could analyse it as a collective.
mapping_03
Using post-it notes I began coding the research; green = emotions, pink = category, orange = ‘things’ within that category. They helped me visualise emerging patterns and make connections.

mapping_04

mapping_05
Extracting key pieces of information and relating them to other sources. 

Emerging Categories

  • 18-24 years old are most affected by mental health issues.
  • 1 in 4 people suffer from mental illness at some point in their life
  • Social media apps can be used to help rather than harm if used appropriately.
  • Mental health stigma is still extremely high > partly due to a lack of understanding and ignorance.
  • NHS doesn’t have enough funding to help tackle mental illness.
  • Mental health is just as important as physical health.
  • Anxiety disorders will affect someone at some point in their life > often without realising.

From my research, I have discovered that Anxiety Disorders are the most common in the UK. That being said I do not think content and the effort to raise awareness has been significant enough. This is a topic that I will explore further.

References

Caraballo, J. E. (2017). What ‘The Big Bang Theory’ Theory Teaches Us About Social Anxiety. Talkspace Therapist. Retrieved from https://www.talkspace.com/blog/2017/03/big-bang-theory-theory-teaches-us-social-anxiety/

Malhotra, N. K., Birks, D. F. (2006). Marketing Research: An Applied Approach (3rd ed.). Essex: Prentice Hall.

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