Creating a data set using secondary sources

“The act of sourcing, evaluating and analysing secondary sources can realise great insights for decision-makers. It is also vital to successful problem diagnosis, sample planning and collection of primary data.”  (Malhotra & Birks, 2006)

I have collected a variety of trustworthy and reliable secondary sources to help me understand and engage with my problem space on a deeper level. I have mapped the data collected in order to analyse and interpret it, identifying patterns and categories that emerge with the aim to focus my research question (brief).

Sources collected include; journals, reports, articles, leaflets,  podcasts and videos.
I highlighted key pieces of information and pinned up so I could analyse it as a collective.
Using post-it notes I began coding the research; green = emotions, pink = category, orange = ‘things’ within that category. They helped me visualise emerging patterns and make connections.


Extracting key pieces of information and relating them to other sources. 

Emerging Categories

  • 18-24 years old are most affected by mental health issues.
  • 1 in 4 people suffer from mental illness at some point in their life
  • Social media apps can be used to help rather than harm if used appropriately.
  • Mental health stigma is still extremely high > partly due to a lack of understanding and ignorance.
  • NHS doesn’t have enough funding to help tackle mental illness.
  • Mental health is just as important as physical health.
  • Anxiety disorders will affect someone at some point in their life > often without realising.

From my research, I have discovered that Anxiety Disorders are the most common in the UK. That being said I do not think content and the effort to raise awareness has been significant enough. This is a topic that I will explore further.


Caraballo, J. E. (2017). What ‘The Big Bang Theory’ Theory Teaches Us About Social Anxiety. Talkspace Therapist. Retrieved from

Malhotra, N. K., Birks, D. F. (2006). Marketing Research: An Applied Approach (3rd ed.). Essex: Prentice Hall.

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